Vitacost.com, Inc. (VITC)

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Ticker: VITC


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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Earnings
Earnings
 
Value bought

Past 90 days

 
Value sold

Past 90 days

 
Net insiders buying

Past 90 days

 
Trades (buy and sell)

Past 90 days

Abbreviations B: Buy, S: Sell, PP: Planned purchase, PS: Planned sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2014-08-18 2014-08-18 B Purchase

KROGER CO

Large shareholder
3,749,701 +100.0%
8.00
USD 29,997,608 		3,749,701 +100.0% 8.00 USD 29,997,608
2014-08-18 2014-08-18 B Purchase

KROGER CO

Large shareholder
30,678,665 +inf%
8.00
USD 245,429,320 		30,678,665 +inf% 8.00 USD 245,429,320
2011-11-16 2011-11-15 B Purchase

Horowitz Jeffrey

Chief Executive Officer

Executive Director
283 +0.0%
6.31
USD 1,786 		283 +0.0% 6.31 USD 1,786
2011-11-16 2011-11-14 B Purchase

Horowitz Jeffrey

Chief Executive Officer

Executive Director
11,100 +1.4%
6.31
USD 69,986 		11,100 +1.4% 6.31 USD 69,986
2011-11-14 2011-11-11 B Purchase

Horowitz Jeffrey

Chief Executive Officer

Executive Director
17,911 +2.3%
6.16
USD 110,262 		17,911 +2.3% 6.16 USD 110,262
2011-11-14 2011-11-10 B Purchase

Horowitz Jeffrey

Chief Executive Officer

Executive Director
17,358 +2.2%
6.13
USD 106,398 		17,358 +2.2% 6.13 USD 106,398
2011-11-14 2011-11-09 B Purchase

Horowitz Jeffrey

Chief Executive Officer

Executive Director
17,911 +2.3%
6.02
USD 107,742 		17,911 +2.3% 6.02 USD 107,742
2011-11-09 2011-11-08 B Purchase

Horowitz Jeffrey

Chief Executive Officer

Executive Director
17,911 +2.5%
6.10
USD 109,297 		17,911 +2.5% 6.10 USD 109,297
2011-11-09 2011-11-07 B Purchase

Horowitz Jeffrey

Chief Executive Officer

Executive Director
17,526 +2.4%
6.10
USD 106,900 		17,526 +2.4% 6.10 USD 106,900
2011-10-18 2011-10-14 B Purchase

Horowitz Jeffrey

Chief Executive Officer

Executive Director
4,093 +0.6%
5.52
USD 22,605 		4,093 +0.6% 5.52 USD 22,605
2011-11-01 2011-10-13 B Purchase

Horowitz Jeffrey

Chief Executive Officer

Executive Director
20,000 +3.0%
5.38
USD 107,614 		20,000 +3.0% 5.38 USD 107,614
2011-11-01 2011-10-12 B Purchase

Horowitz Jeffrey

Chief Executive Officer

Executive Director
19,754 +3.0%
5.35
USD 105,779 		19,754 +3.0% 5.35 USD 105,779
2011-10-12 2011-10-11 B Purchase

Horowitz Jeffrey

Chief Executive Officer

Executive Director
20,000 +3.2%
5.38
USD 107,520 		20,000 +3.2% 5.38 USD 107,520
2011-10-12 2011-10-10 B Purchase

Horowitz Jeffrey

Chief Executive Officer

Executive Director
20,000 +3.2%
5.23
USD 104,602 		20,000 +3.2% 5.23 USD 104,602
2011-10-11 2011-10-07 B Purchase

Horowitz Jeffrey

Chief Executive Officer

Executive Director
5,930 +1.0%
5.09
USD 30,181 		5,930 +1.0% 5.09 USD 30,181
2011-10-11 2011-10-06 B Purchase

Horowitz Jeffrey

Chief Executive Officer

Executive Director
10,223 +1.7%
5.08
USD 51,960 		10,223 +1.7% 5.08 USD 51,960
2011-09-23 2011-09-22 B Purchase

Horowitz Jeffrey

Non-Executive Director Large shareholder
3,459 +0.6%
4.89
USD 16,898 		3,459 +0.6% 4.89 USD 16,898
2011-09-23 2011-09-21 B Purchase

Horowitz Jeffrey

Non-Executive Director Large shareholder
13,510 +2.4%
4.92
USD 66,527 		13,510 +2.4% 4.92 USD 66,527
2011-09-21 2011-09-20 B Purchase

Horowitz Jeffrey

Chief Executive Officer

Executive Director
14,001 +2.5%
4.83
USD 67,664 		14,001 +2.5% 4.83 USD 67,664
2011-09-21 2011-09-19 B Purchase

Horowitz Jeffrey

Chief Executive Officer

Executive Director
14,000 +2.5%
4.75
USD 66,455 		14,000 +2.5% 4.75 USD 66,455
2011-09-19 2011-09-16 B Purchase

Horowitz Jeffrey

Chief Executive Officer

Executive Director
15,000 +3.0%
4.49
USD 67,383 		15,000 +3.0% 4.49 USD 67,383
2011-09-19 2011-09-15 B Purchase

Horowitz Jeffrey

Chief Executive Officer

Executive Director
15,000 +3.0%
4.58
USD 68,745 		15,000 +3.0% 4.58 USD 68,745
2011-09-15 2011-09-14 B Purchase

Horowitz Jeffrey

Chief Executive Officer

Executive Director
13,500 +2.8%
4.39
USD 59,330 		13,500 +2.8% 4.39 USD 59,330
2011-09-15 2011-09-13 B Purchase

Horowitz Jeffrey

Chief Executive Officer

Executive Director
4,300 +0.9%
4.35
USD 18,685 		4,300 +0.9% 4.35 USD 18,685
2011-09-15 2011-09-12 B Purchase

Horowitz Jeffrey

Chief Executive Officer

Executive Director
7,230 +1.5%
4.31
USD 31,166 		7,230 +1.5% 4.31 USD 31,166
2011-06-28 2011-06-28 B Purchase

Freshford Capital Management, LLC

Large shareholder
500 +0.0%
4.60
USD 2,302 		500 +0.0% 4.60 USD 2,302
2011-06-28 2011-06-27 B Purchase

Freshford Capital Management, LLC

Large shareholder
11,900 +0.4%
4.58
USD 54,523 		11,900 +0.4% 4.58 USD 54,523
2011-06-28 2011-06-27 B Purchase

Freshford Capital Management, LLC

Large shareholder
62,874 +2.0%
4.60
USD 289,082 		62,874 +2.0% 4.60 USD 289,082
2011-06-28 2011-06-24 B Purchase

Freshford Capital Management, LLC

Large shareholder
5,000 +0.2%
4.65
USD 23,270 		5,000 +0.2% 4.65 USD 23,270
2011-06-28 2011-06-24 B Purchase

Freshford Capital Management, LLC

Large shareholder
21,600 +0.7%
4.65
USD 100,369 		21,600 +0.7% 4.65 USD 100,369
2011-06-28 2011-06-24 B Purchase

Freshford Capital Management, LLC

Large shareholder
31,000 +1.0%
4.68
USD 145,034 		31,000 +1.0% 4.68 USD 145,034
2009-11-23 2009-11-20 B Purchase

Ilfeld David N

Non-Executive Director
35,000 +1.3%
7.30
USD 255,500 		35,000 +1.3% 7.30 USD 255,500
2009-09-24 2009-09-24 S Sale

Lambert Sonya

Vice President Marketing

Officer
34,194 -100.0%
12.00
USD 410,328 		34,194 -100.0% 12.00 USD 410,328
2009-09-24 2009-09-24 S Sale

Josephs Allen

Non-Executive Director
129,234 -100.0%
12.00
USD 1,550,808 		129,234 -100.0% 12.00 USD 1,550,808
2009-09-24 2009-09-24 S Sale

Josephs Allen

Non-Executive Director
200,000 -100.0%
12.00
USD 2,400,000 		200,000 -100.0% 12.00 USD 2,400,000
2009-09-24 2009-09-24 S Sale

Pabst Lawrence

Non-Executive Director
40,000 -25.0%
12.00
USD 480,000 		40,000 -25.0% 12.00 USD 480,000
2009-09-24 2009-09-24 S Sale

Pabst Lawrence

Non-Executive Director
40,000 -12.5%
12.00
USD 480,000 		40,000 -12.5% 12.00 USD 480,000
2009-09-24 2009-09-24 S Sale

Kerker Ira

Chief Executive Officer

Executive Director
89,804 -100.0%
12.00
USD 1,077,648 		89,804 -100.0% 12.00 USD 1,077,648
2009-09-24 2009-09-24 S Sale

Smith Richard P

Chief Financial Officer

Officer
53,831 -100.0%
12.00
USD 645,972 		53,831 -100.0% 12.00 USD 645,972
2009-09-24 2009-09-24 S Sale

Trapp Robert G.

Non-Executive Director
132,164 -15.4%
12.00
USD 1,585,968 		132,164 -15.4% 12.00 USD 1,585,968
2009-09-24 2009-09-24 S Sale

Josephs Allen

Non-Executive Director
129,234 -100.0%
12.00
USD 1,550,808 		129,234 -100.0% 12.00 USD 1,550,808
2009-09-24 2009-09-24 S Sale

Pabst Lawrence

Non-Executive Director
48,772 -15.6%
12.00
USD 585,264 		48,772 -15.6% 12.00 USD 585,264
2009-09-24 2009-09-24 S Sale

Gorsek Wayne

Large shareholder
2,350,000 -32.9%
12.00
USD 28,200,000 		2,350,000 -32.9% 12.00 USD 28,200,000
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