illumin Holdings Inc. (formerly, AcuityAds Holdings Inc.)

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Abbreviations B: Buy, S: Sell, PP: Planned purchase, PS: Planned sale, O: Option / Other

Notification date	Transaction date	B/S Transaction type	Insider and/or position	Nb. shares Price Value	Number of shares	Price	Value	Details
2023-11-14	2023-11-14	B Purchase	Pollack, Sheldon Director of Issuer Non-Executive Director	8,700 +0.6% 1.57 CAD 9,893	8,700 +0.6%	1.57	CAD 13,659
2023-11-14	2023-11-14	B Purchase	Pollack, Sheldon Director of Issuer Non-Executive Director	7,000 +0.5% 1.58 CAD 8,011	7,000 +0.5%	1.58	CAD 11,060
2023-11-14	2023-11-14	B Purchase	Pollack, Sheldon Director of Issuer Non-Executive Director	10,000 +0.7% 1.59 CAD 11,516	10,000 +0.7%	1.59	CAD 15,900
2023-11-13	2023-11-13	B Purchase	Pollack, Sheldon Director of Issuer Non-Executive Director	18,700 +1.3% 1.59 CAD 21,545	18,700 +1.3%	1.59	CAD 29,733
2023-11-10	2023-11-10	B Purchase	Pollack, Sheldon Director of Issuer Non-Executive Director	55,600 +4.1% 1.57 CAD 63,047	55,600 +4.1%	1.57	CAD 87,070

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