Fitbit Inc (FIT)

Technology Technology Equipment Computers, Phones & Household Electronics

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Ticker: FIT Exchange: NYS

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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Earnings

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Value bought

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Past 90 days

Net insiders buying

Past 90 days

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Past 90 days

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Abbreviations B: Buy, S: Sell, PP: Planned purchase, PS: Planned sale, O: Option / Other

Notification date	Transaction date	B/S Transaction type	Insider and/or position	Nb. shares Price Value	Number of shares	Price	Value
2020-12-30	2020-12-28	PS Planned sale	FRIEDMAN ERIC N. CTO Executive Director Large shareholder	272,832 -69.1% 6.81 USD 1,858,013	272,832 -69.1%	6.81	USD 1,858,013
2020-11-10	2020-11-06	PS Planned sale	MISSAN ANDY EVP, General Counsel, Sect. Officer	19,530 -11.7% 7.04 USD 137,485	19,530 -11.7%	7.04	USD 137,485
2020-05-14	2020-05-13	PS Planned sale	PARK JAMES PRESIDENT, CEO, COB Executive Director Large shareholder	524,183 -100.0% 6.53 USD 3,423,596	524,183 -100.0%	6.53	USD 3,423,596
2020-05-14	2020-05-12	PS Planned sale	PARK JAMES PRESIDENT, CEO, COB Executive Director Large shareholder	628,433 -100.0% 6.60 USD 4,147,406	628,433 -100.0%	6.60	USD 4,147,406
2020-05-14	2020-05-12	PS Planned sale	PARK JAMES PRESIDENT, CEO, COB Executive Director Large shareholder	44,310 -100.0% 6.60 USD 292,362	44,310 -100.0%	6.60	USD 292,362
2020-05-13	2020-05-11	PS Planned sale	PARK JAMES PRESIDENT, CEO, COB Executive Director Large shareholder	447,384 -100.0% 6.62 USD 2,961,235	447,384 -100.0%	6.62	USD 2,961,235
2020-05-13	2020-05-11	PS Planned sale	PARK JAMES PRESIDENT, CEO, COB Executive Director Large shareholder	190,189 -81.1% 6.62 USD 1,259,755	190,189 -81.1%	6.62	USD 1,259,755
2020-03-18	2020-03-16	PS Planned sale	KISLING RONALD W Chief Financial Officer Officer	200,000 -71.2% 6.17 USD 1,234,920	200,000 -71.2%	6.17	USD 1,234,920
2020-03-17	2020-03-16	PS Planned sale	Devine Jeffrey P EVP of Operations Officer	140,000 -81.8% 6.17 USD 864,318	140,000 -81.8%	6.17	USD 864,318
2020-03-17	2020-03-16	PS Planned sale	MISSAN ANDY EVP, General Counsel, Sect. Officer	6,814 -5.1% 6.00 USD 40,884	6,814 -5.1%	6.00	USD 40,884
2020-02-26	2020-02-24	PS Planned sale	MISSAN ANDY EVP, General Counsel, Sect. Officer	115,140 -51.5% 6.41 USD 738,013	115,140 -51.5%	6.41	USD 738,013
2019-12-10	2019-12-09	S Sale	PARK JAMES PRESIDENT, CEO, COB Executive Director Large shareholder	75,775 -28.9% 6.71 USD 508,450	75,775 -28.9%	6.71	USD 508,450
2019-12-10	2019-12-06	S Sale	PARK JAMES PRESIDENT, CEO, COB Executive Director Large shareholder	340,987 -64.7% 6.75 USD 2,301,526	340,987 -64.7%	6.75	USD 2,301,526
2019-12-09	2019-12-05	S Sale	PARK JAMES PRESIDENT, CEO, COB Executive Director Large shareholder	340,987 -64.7% 6.80 USD 2,319,257	340,987 -64.7%	6.80	USD 2,319,257
2019-06-12	2019-06-10	PS Planned sale	MISSAN ANDY EVP, General Counsel, Sect.	5,000 -4.4% 4.49 USD 22,430	5,000 -4.4%	4.49	USD 22,430
2019-05-17	2019-05-16	PS Planned sale	MISSAN ANDY EVP, General Counsel, Sect.	2,594 -2.3% 5.02 USD 13,018	2,594 -2.3%	5.02	USD 13,018
2019-05-14	2019-05-10	PS Planned sale	MISSAN ANDY EVP, General Counsel, Sect.	7,500 -6.4% 4.99 USD 37,407	7,500 -6.4%	4.99	USD 37,407
2019-04-12	2019-04-10	PS Planned sale	MISSAN ANDY EVP, General Counsel, Sect.	7,500 -6.8% 5.85 USD 43,874	7,500 -6.8%	5.85	USD 43,874
2019-03-13	2019-03-11	PS Planned sale	MISSAN ANDY EVP, General Counsel, Sect. Officer	7,500 -8.2% 5.84 USD 43,837	7,500 -8.2%	5.84	USD 43,837
2019-02-12	2019-02-11	PS Planned sale	MISSAN ANDY EVP, General Counsel, Sect. Officer	15,000 -15.1% 6.62 USD 99,273	15,000 -15.1%	6.62	USD 99,273
2019-01-14	2019-01-10	PS Planned sale	MISSAN ANDY EVP, General Counsel, Sect. Officer	7,500 -8.7% 5.66 USD 42,471	7,500 -8.7%	5.66	USD 42,471
2018-12-18	2018-12-18	PS Planned sale	MISSAN ANDY EVP, General Counsel, Sect. Officer	110,000 -58.3% 5.00 USD 550,000	110,000 -58.3%	5.00	USD 550,000
2018-12-12	2018-12-10	PS Planned sale	MISSAN ANDY EVP, General Counsel, Sect. Officer	7,500 -4.1% 4.89 USD 36,682	7,500 -4.1%	4.89	USD 36,682
2018-11-19	2018-11-16	PS Planned sale	MISSAN ANDY EVP, General Counsel, Sect. Officer	2,534 -1.4% 5.61 USD 14,217	2,534 -1.4%	5.61	USD 14,217
2018-11-13	2018-11-12	PS Planned sale	MISSAN ANDY EVP, General Counsel, Sect. Officer	7,500 -4.1% 5.77 USD 43,244	7,500 -4.1%	5.77	USD 43,244
2018-11-08	2018-11-06	S Sale	MURRAY STEVEN JOSEPH Non-Executive Director	1,000,000 -100.0% 6.19 USD 6,190,000	1,000,000 -100.0%	6.19	USD 6,190,000
2018-10-11	2018-10-10	PS Planned sale	MISSAN ANDY EVP, General Counsel, Sect. Officer	7,500 -4.2% 4.76 USD 35,719	7,500 -4.2%	4.76	USD 35,719
2018-09-12	2018-09-10	PS Planned sale	MISSAN ANDY EVP, General Counsel, Sect. Officer	7,500 -4.6% 5.94 USD 44,573	7,500 -4.6%	5.94	USD 44,573
2018-08-29	2018-08-27	S Sale	MURRAY STEVEN JOSEPH Non-Executive Director	1,000,000 -50.0% 6.22 USD 6,220,000	1,000,000 -50.0%	6.22	USD 6,220,000
2018-08-20	2018-08-16	PS Planned sale	MISSAN ANDY EVP, General Counsel, Sect. Officer	10,000 -6.1% 5.43 USD 54,256	10,000 -6.1%	5.43	USD 54,256
2018-08-03	2018-08-01	PS Planned sale	MISSAN ANDY EVP, General Counsel, Sect. Officer	5,000 -3.0% 5.86 USD 29,322	5,000 -3.0%	5.86	USD 29,322
2018-07-05	2018-07-02	PS Planned sale	MISSAN ANDY EVP, General Counsel, Sect. Officer	5,000 -3.0% 6.48 USD 32,392	5,000 -3.0%	6.48	USD 32,392
2018-06-05	2018-06-01	PS Planned sale	MISSAN ANDY EVP, General Counsel, Sect. Officer	5,000 -3.4% 5.50 USD 27,499	5,000 -3.4%	5.50	USD 27,499
2018-05-18	2018-05-18	S Sale	MURRAY STEVEN JOSEPH Non-Executive Director	35,050 -1.7% 5.18 USD 181,559	35,050 -1.7%	5.18	USD 181,559
2018-05-18	2018-05-17	S Sale	MURRAY STEVEN JOSEPH Non-Executive Director	204,378 -9.1% 5.21 USD 1,064,809	204,378 -9.1%	5.21	USD 1,064,809
2018-05-18	2018-05-16	S Sale	MURRAY STEVEN JOSEPH Non-Executive Director	260,572 -10.4% 5.20 USD 1,354,974	260,572 -10.4%	5.20	USD 1,354,974
2018-05-09	2018-05-07	S Sale	MURRAY STEVEN JOSEPH Non-Executive Director	500,000 -16.7% 4.97 USD 2,485,000	500,000 -16.7%	4.97	USD 2,485,000
2018-05-03	2018-05-01	PS Planned sale	MISSAN ANDY EVP, General Counsel, Sect. Officer	5,000 -3.4% 5.43 USD 27,162	5,000 -3.4%	5.43	USD 27,162
2018-04-04	2018-04-02	PS Planned sale	MISSAN ANDY EVP, General Counsel, Sect. Officer	5,000 -3.6% 4.62 USD 23,081	5,000 -3.6%	4.62	USD 23,081
2018-04-03	2018-04-02	PS Planned sale	CALLAGHAN JON Non-Executive Director	15,000 -0.9% 4.62 USD 69,233	15,000 -0.9%	4.62	USD 69,233
2018-03-05	2018-03-01	PS Planned sale	MISSAN ANDY EVP, General Counsel, Sect.	5,000 -4.0% 4.76 USD 23,788	5,000 -4.0%	4.76	USD 23,788
2018-03-02	2018-03-01	PS Planned sale	CALLAGHAN JON	15,000 -0.9% 4.76 USD 71,366	15,000 -0.9%	4.76	USD 71,366
2018-02-05	2018-02-01	PS Planned sale	MISSAN ANDY EVP, General Counsel, Sect. Officer	5,000 -4.0% 5.17 USD 25,835	5,000 -4.0%	5.17	USD 25,835
2018-02-02	2018-02-01	PS Planned sale	CALLAGHAN JON Non-Executive Director	15,000 -0.9% 5.17 USD 77,544	15,000 -0.9%	5.17	USD 77,544
2018-01-04	2018-01-02	PS Planned sale	MISSAN ANDY EVP, GC, & SECRETARY Officer	5,000 -4.2% 5.90 USD 29,522	5,000 -4.2%	5.90	USD 29,522
2018-01-03	2018-01-02	PS Planned sale	CALLAGHAN JON Non-Executive Director	15,000 -0.9% 5.91 USD 88,602	15,000 -0.9%	5.91	USD 88,602
2017-12-05	2017-12-01	PS Planned sale	MISSAN ANDY EVP, GC, & SECRETARY	5,000 -4.6% 6.81 USD 34,067	5,000 -4.6%	6.81	USD 34,067
2017-12-04	2017-12-01	PS Planned sale	CALLAGHAN JON	15,000 -0.9% 6.81 USD 102,218	15,000 -0.9%	6.81	USD 102,218
2017-11-16	2017-11-15	S Sale	MURRAY STEVEN JOSEPH	966,641 -24.4% 6.09 USD 5,886,844	966,641 -24.4%	6.09	USD 5,886,844
2017-11-13	2017-11-08	S Sale	MURRAY STEVEN JOSEPH	200 -0.0% 6.05 USD 1,210	200 -0.0%	6.05	USD 1,210
2017-11-03	2017-11-01	PS Planned sale	MISSAN ANDY EVP, GC, & SECRETARY	5,000 -4.6% 6.29 USD 31,448	5,000 -4.6%	6.29	USD 31,448
2017-11-02	2017-11-01	PS Planned sale	CALLAGHAN JON	15,000 -0.9% 6.29 USD 94,337	15,000 -0.9%	6.29	USD 94,337
2017-10-04	2017-10-02	PS Planned sale	MISSAN ANDY EVP, GC, & SECRETARY	5,000 -4.8% 6.89 USD 34,464	5,000 -4.8%	6.89	USD 34,464
2017-10-03	2017-10-02	PS Planned sale	CALLAGHAN JON	15,000 -0.8% 6.89 USD 103,382	15,000 -0.8%	6.89	USD 103,382
2017-09-29	2017-09-27	PS Planned sale	MISSAN ANDY EVP, GC, & SECRETARY	25,000 -22.7% 7.00 USD 175,000	25,000 -22.7%	7.00	USD 175,000
2017-09-06	2017-09-01	PS Planned sale	MISSAN ANDY EVP, GC, & SECRETARY	5,000 -6.5% 5.91 USD 29,530	5,000 -6.5%	5.91	USD 29,530
2017-09-05	2017-09-01	PS Planned sale	CALLAGHAN JON	15,000 -0.8% 5.90 USD 88,529	15,000 -0.8%	5.90	USD 88,529
2017-08-21	2017-08-17	B Purchase	Flanagan Glenda J	18,248 +158.6% 5.48 USD 99,999	18,248 +158.6%	5.48	USD 99,999
2017-08-09	2017-08-07	S Sale	MURRAY STEVEN JOSEPH	500,000 -11.2% 5.73 USD 2,865,000	500,000 -11.2%	5.73	USD 2,865,000
2017-08-08	2017-08-04	S Sale	MISSAN ANDY EVP, GC, & SECRETARY	5,000 -5.9% 5.68 USD 28,396	5,000 -5.9%	5.68	USD 28,396
2017-08-02	2017-08-01	PS Planned sale	CALLAGHAN JON	15,000 -1.0% 5.09 USD 76,386	15,000 -1.0%	5.09	USD 76,386
2017-07-05	2017-07-03	PS Planned sale	CALLAGHAN JON Non-Executive Director	15,000 -1.0% 5.31 USD 79,683	15,000 -1.0%	5.31	USD 79,683
2017-06-06	2017-06-05	B Purchase	PAISLEY CHRISTOPHER B	25,000 +218.5% 5.39 USD 134,740	25,000 +218.5%	5.39	USD 134,740
2017-06-21	2017-06-01	PS Planned sale	MISSAN ANDY EVP, GC, & SECRETARY	10,000 -13.8% 5.57 USD 55,658	10,000 -13.8%	5.57	USD 55,658
2017-06-09	2017-06-01	PS Planned sale	CALLAGHAN JON	15,000 -1.0% 5.57 USD 83,496	15,000 -1.0%	5.57	USD 83,496
2017-05-30	2017-05-26	S Sale	MURRAY STEVEN JOSEPH Non-Executive Director	500,000 -10.1% 5.33 USD 2,665,000	500,000 -10.1%	5.33	USD 2,665,000
2017-06-09	2017-05-05	PS Planned sale	CALLAGHAN JON	15,000 -0.9% 6.15 USD 92,261	15,000 -0.9%	6.15	USD 92,261
2017-05-09	2017-05-05	S Sale	MISSAN ANDY EVP, GC, & SECRETARY Officer	10,000 -12.1% 6.15 USD 61,490	10,000 -12.1%	6.15	USD 61,490
2017-03-08	2017-03-07	S Sale	MISSAN ANDY EVP, GC, & SECRETARY	50,000 -47.6% 5.91 USD 295,475	50,000 -47.6%	5.91	USD 295,475
2017-03-08	2017-03-07	S Sale	MURRAY STEVEN JOSEPH	173,152 -3.4% 6.00 USD 1,038,912	173,152 -3.4%	6.00	USD 1,038,912
2017-03-08	2017-03-06	PS Planned sale	ROBERTS TIMOTHY M. EVP, INTERACTIVE	19,385 -100.0% 6.02 USD 116,704	19,385 -100.0%	6.02	USD 116,704
2017-03-03	2017-03-01	PS Planned sale	SCAL EDWARD M. CHIEF BUSINESS OFFICER	72,000 -96.6% 6.27 USD 451,411	72,000 -96.6%	6.27	USD 451,411
2017-02-28	2017-02-24	PS Planned sale	ROBERTS TIMOTHY M. EVP, INTERACTIVE	369,385 -100.0% 6.01 USD 2,218,933	369,385 -100.0%	6.01	USD 2,218,933
2016-12-06	2016-12-05	S Sale	CALLAGHAN JON Non-Executive Director Large shareholder	460,000 -100.0% 8.13 USD 3,738,144	460,000 -100.0%	8.13	USD 3,738,144
2016-12-06	2016-12-05	S Sale	True Venture Partners II, L.L.C. Large shareholder	460,000 -100.0% 8.13 USD 3,738,144	460,000 -100.0%	8.13	USD 3,738,144

Fitbit Inc (FIT)

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